Strategic Plan Essay Example | Topics and Well Written Essays - 1000 words - 1

Strategic Plan - Essay Example To complete the strategic plan for â€Å"Sir Harry†, a SWOT analysis would be provided, in conjunction with stipulating the lounge’s mission and vision statements, values and objectives, as well as strategies and goals. â€Å"Sir Harry’s† aim to provide top of the line service to customers looking for a quiet respite from the busy life through posh and romantic ambiance and the luxury of enjoying cocktails in the company of friends. The lounge bar embodies the perfect get-away to unwind and spend quality time to treat oneself or friends to an extraordinary nightlife experience. The vision is to employ initially a small staff of highly qualified and competent personnel totaling 10 in all to increase annually by 3 to 5 personnel depending on the number of guests and visitors that patronize the lounge. These personnel would assume the roles of a lounge manager, finance, human resources and operations manager, and the rest would be in charge of directly addressing the needs of the customers through expertise in cocktails, specialty hors-doeuvres and canapà ©s, serving, as well as security and maintenance. The projected sales are initially $5,000 per night for the first month, and to increase by 10% until the sixth month. From the sixth to twelve months, sales is expected to pick up by 20 – 25% until the 2nd year. The values that would make â€Å"Sir Harry’s† stand out among the rest of the lounges in Hawaii is its adherence to exemplary service that would not only satisfy customers but delight them into coming back for more. In addition, the luxurious, sophisticated and romantic ambiance makes clientele extend their stay and look forward to more nights of experience with â€Å"Sir Harry’s†. 1. Owner/Proprietor: Prepare and develop a comprehensive business plan and forge contacts with suppliers to position the lounge as an upscale bar within the Hawaii district with the next 3 to 5